The current global scenario, with accelerated climate change, the energy crisis, and extreme weather phenomena, makes sustainability in businesses a crucial element to ensure a sustainable and prosperous future. Additionally, the demands of the markets in terms of quality and service, as well as economic and business restrictions, highlight the need for a paradigm shift in business. This transformation requires leaders with a cross-functional profile who can effectively respond to these challenges while ensuring the continuity and success of the company.

Why is sustainability important in businesses? The answer lies in understanding the global effects of business decisions. Sustainability is not just a matter of environmental responsibility, but an imperative that impacts reputation and community relations. Moreover, integrating sustainability into businesses improves risk management, reduces long-term costs, and enhances attractiveness to investors.

To promote sustainability in businesses, a holistic approach must be adopted. This involves incorporating sustainable practices into all areas of the organization, from the supply chain to internal operations. Additionally, it is essential to establish clear, measurable, and achievable goals, and involve the entire staff in achieving these objectives.

Corporate governance plays a fundamental role in promoting corporate sustainability. It defines the policies and guidelines that determine the company's actions and its responsibility towards society and the environment. Good governance favors the effective integration of sustainability into business operations and strategies.

The transition to corporate sustainability represents a substantial change in how companies approach their responsibility to society and the environment. Corporate sustainability broadens the vision, incorporating the responsible management of natural resources, the mitigation of environmental impacts, and the integration of these aspects into the company's strategy.

Life cycle analysis is a key tool for assessing the environmental impact of a product or service from its creation to disposal. This methodology offers a comprehensive view of greenhouse gas emissions, resource use, and energy involved throughout the product's life cycle. This allows companies to make more informed decisions to reduce these impacts and optimize their processes.

Grup Carles is a clear example of a company that has embraced this holistic perspective of sustainability. They have implemented concrete actions to measure and minimize their carbon footprint, as well as to promote the use of renewable energies and waste reduction. These initiatives reflect their commitment to due diligence in sustainability and the application of sustainable practices in their business activities.

In summary, sustainability in businesses is now more than a choice; it is an imperative need to ensure a viable and responsible future. Through the integration of sustainability into business practices and effective communication of these efforts, companies can positively contribute to society while ensuring their own long-term viability. This transition to corporate sustainability is not just a commitment to social responsibility but also a safe bet for business success and the improvement of global quality of life.